Beyoncé’s mention of denim in her latest album has sparked a resurgence in Western wear, with Levi Strauss seeing a surge in sales for denim items beyond jeans. CEO Michelle Gass highlighted the increasing popularity of Western style, attributing it to cultural influences like Beyoncé’s songs and Louis Vuitton’s fashion line. Sales of denim skirts, dresses, and Western shirts have all seen significant growth, with Levi Strauss focusing on dressing customers in denim from head-to-toe. Despite the denim boom, Levi Strauss’s stock tumbled after missing revenue forecasts due to unfavorable foreign exchange rates and weakness in the Dockers brand. However, the company still reported earnings that exceeded analyst estimates. Shares had previously risen significantly in the year, driven by the resurgence in Western clothing trends. Analysts had mixed reactions to Levi’s latest earnings, with some expressing concerns about European sales struggling in the second half of the year. Overall, Levi Strauss is optimistic about the future, with factors like new styles, fits, and the influence of Beyoncé driving excitement for the company’s stock.
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Levi denim dresses and skirts sales surge due to growing popularity of Western fashion
