Meta, the parent company of Facebook and Instagram, has decided to scrap its failed celebrity AI chatbots after users found them to be creepy and largely ignored them. The chatbots, which were meant to mimic the personalities of celebrities and interact with fans on social media, were an attempt by Meta to engage users on a more personal level.
However, the experiment did not go as planned. Users found the chatbots to be unconvincing and strange, with some even describing them as “creepy.” Many users simply ignored the chatbots, leading to their ultimate demise.
In a statement, Meta acknowledged that the chatbots had not achieved the desired level of engagement and announced that they would be discontinued. The company also reassured users that their privacy and safety were top priorities, and that they would continue to work on innovative ways to connect people on their platforms.
The decision to scrap the celebrity AI chatbots comes as Meta faces increasing scrutiny over its handling of user data and privacy issues. The company has been criticized for its practices regarding data collection and targeted advertising, leading to calls for increased regulation of tech giants like Meta.
Despite this setback, Meta remains committed to developing new technologies and features for its platforms. The company is currently working on a number of projects, including virtual and augmented reality experiences, in an effort to stay ahead of the competition and retain its position as a leader in the tech industry.
Overall, the failure of the celebrity AI chatbots serves as a reminder that not all experiments will be successful, but that innovation and advancement are key to staying relevant in an ever-evolving digital landscape.
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