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IDC’s 2024 Business Survey Part 2: Technology Investments and Leading Vendors in the Digital-Native Industry


In a recent survey conducted by IDC on digital-native businesses, technology investments and top vendors were analyzed. The survey, titled “Digital-Native Business Survey, 2024: Part 2,” delved into the strategies and preferences of companies that were born in the digital age.

One key finding of the survey was the significant focus on technology investments by digital-native businesses. These companies were found to prioritize technology spending in areas such as cloud services, artificial intelligence, machine learning, and cybersecurity. The increasing reliance on these technologies underscores the digital-first approach that these businesses take in order to stay competitive in the market.

The survey also highlighted the top vendors that digital-native businesses prefer to work with. Companies like Amazon Web Services, Microsoft Azure, Google Cloud Platform, and IBM were among the top choices for technology solutions. These vendors were lauded for their robust offerings and ability to cater to the specific needs of digital-native companies.

Overall, the survey provided valuable insights into the evolving landscape of digital-native businesses and their technology investments. As these companies continue to grow and expand, it is clear that technology will play a crucial role in their success. By prioritizing investments in cutting-edge technologies and partnering with top vendors, digital-native businesses are positioning themselves for long-term growth and innovation.

For more information on the survey findings and detailed analysis, interested parties can access the full report on the IDC website.

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