Small Business Saturday, which falls between Black Friday and Cyber Monday, was started by American Express in 2010 to raise awareness about the impact of shopping at small businesses. This year, 85% of consumers plan to shop “small” during the holiday season, with billions of dollars being spent at small businesses last year. Small businesses are defined by factors like revenue and size, and are considered the backbone of the economy. Support for small businesses is especially crucial during times of economic instability like the pandemic.
To support small businesses year-round, experts recommend leaving positive reviews, interacting with them on social media, and seeking out small business sellers on large e-commerce sites. Shopping guides and maps can also help shoppers find local small businesses to support. As consumers increasingly prioritize shopping at small businesses, larger retailers are also responding by highlighting products from small businesses.
Notable small businesses recommended by NBC Select staff include Aalyn Jordan for leather bags, Tchotchke for unique menorahs, Loeffler Randall for shoes, Lizzie Fortunato for jewelry, Flamingo Estate for pantry staples, and Backlot Coffee for coffee beans. Experts Jessica Ling of American Express and Joe Black of Intuit QuickBooks emphasize the importance of sustaining support for small businesses beyond just one day a year. Trust in NBC Select is built on thorough research and interviews with industry experts to provide accurate and reliable information for consumers.
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