Former actress and Duchess of Sussex, Meghan Markle, has announced a rebranding of her lifestyle brand from American Riviera Orchard to As Ever. She revealed this news on her official Instagram account, explaining that the previous name limited her to the products exclusively from her neighborhood in Santa Barbara. The new name, As Ever, is meant to signify continuity and pays tribute to her former lifestyle blog, “The Tig.”
This announcement comes just before the release of her new Netflix show, “With Love, Meghan,” which was rescheduled due to Californian wildfires. Meghan shared her excitement about sharing her passion for cooking, crafting, and gardening with her followers, reminiscent of her previous work in “The Tig.” The website for the brand also features a never-before-seen photo of Meghan and her daughter, Lilibet.
In March 2024, Meghan filed a trademark application extension for her lifestyle brand, indicating her plans for a range of products including home goods, perishables like jams and spreads, as well as body care items and cosmetics. She even sent samples of her strawberry jam to celebrities like Chrissy Teigen, highlighting her enthusiasm for this new venture.
The renaming of the brand, along with Meghan’s upcoming show and product launch, signals an exciting new chapter in her post-royal life. Fans can expect a diverse range of products and a continuation of Meghan’s passion for cooking and creating.
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