Culture Genesis recently premiered a new show on its All Def channel on YouTube, called Celebrity Dad Jokes. The show, which combines celebrity interviews and comedy segments, is hosted by Nick Cannon, who also serves as an executive producer. The concept of the show is described as “Hot Ones meets Dad humor.”
The idea for Celebrity Dad Jokes came from the success of All Def’s Dad Jokes format, which was first introduced in 2017. The show’s format allows brands to integrate seamlessly into the content, with sponsors becoming integral to the episodes. According to Cannon, the brand partnerships are designed to be highly engaging and contextually relevant, ensuring that the advertising does not feel forced.
The first episode of Celebrity Dad Jokes is sponsored by BET+ and features an interview with actor and comedian Kevin Hart. Procter & Gamble is also a brand sponsor for the premiere. Other brand partnerships will be revealed as new episodes air.
Cannon and Rogers, the CEO and co-founder of Culture Genesis, aim to build an ecosystem that fosters close relationships between creators and advertisers. They believe that this new model, which prioritizes interactivity and community building, will be more effective than traditional TV advertising methods.
Cannon, who produces a variety of shows on his N’Credible Entertainment YouTube channel, plans to continue expanding his content offerings. He views platforms like YouTube as essential for connecting with audiences and building a diverse network of shows. The partnership with Culture Genesis represents a step towards creating engaging, interactive content that resonates with viewers.
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