Actress and Goop founder Gwyneth Paltrow has expressed her support for Meghan Markle’s new venture into the lifestyle industry. The Duchess of Sussex launched her brand American Riviera Orchard last year, rebranding it to As Ever in February. As Ever focuses on quality food and gardening, drawing comparisons to Paltrow’s own brand Goop, which she started in 2008. Despite the similarities, Paltrow believes there is space in the industry for both companies to thrive. In an interview with Vanity Fair, Paltrow, 52, expressed her belief that the market is big enough for multiple brands like Goop and As Ever to coexist successfully. The actress and entrepreneur praised Meghan for her dedication to creating a brand that reflects her values and passions. Paltrow’s endorsement of Meghan’s latest venture highlights the growing interest in lifestyle and wellness brands, with an increasing number of celebrities entering the market. As Ever is set to introduce a line of products that promote healthy living and sustainable practices, aligning with both Meghan and Paltrow’s commitment to wellness and conscious consumerism. The positive reception from Paltrow, a well-known figure in the lifestyle industry, is likely to boost the visibility and credibility of Meghan Markle’s brand As Ever, as it continues to establish itself in the competitive market.
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