Sabre Sells Hospitality Unit in $1.1 Billion Deal: The Week in Hospitality Tech
In a significant move, Sabre Corporation has agreed to sell its Hospitality Solutions business to private equity firm TPG for $1.1 billion in cash. This transaction, expected to finalize by Q3 2025, marks a strategic pivot for Sabre as it shifts focus to its core airline and travel agency markets. The divested unit, which includes the SynXis platform, supports over 40,000 hotels worldwide.
At the recent MasteryX Summit, Choice Hotels showcased its ambitious AI strategy. CIO Brian Kirkland discussed the integration of AI to automate operations, enhance revenue through tools for rate and promotion creation, and improve guest interactions. The company is also exploring generative AI for inventory management and decision-making.
Meanwhile, Aimbridge Hospitality has adopted Canary Technologies’ digital tipping solution in over 1,000 of its properties. This initiative allows guests to leave tips via QR codes or digital links, modernizing the guest experience and boosting recognition for hotel staff.
The ongoing HITEC Dubai event brought together global hotel executives and technologists to explore future hospitality innovations, focusing on cybersecurity, cloud solutions, and AI. Attendees learned about smart energy management and integrated payment systems.
Research from Hospitality Technology reveals that enhancing guest experience is a top priority for hotel IT leaders heading into the second half of 2025, with increased tech budgets reported by 61% of hoteliers. The focus remains on AI tools and energy-saving technologies.
In performance metrics, STR reported that U.S. hotel occupancy rose to 65.8%, with average daily rates and revenue per available room reflecting a strong recovery trend in urban travel and corporate bookings.
The week epitomizes a pivotal moment for the hospitality sector as it embraces innovation and navigates economic challenges.
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